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What Should You Be Looking for in a Software Suite?

Sports Betting Software Features ExplainedToday, we’re going to analyze what you should be looking for in a sports betting software suite.

To start, it’s important to understand that not all sports betting software is equal. Some have a lot of features, while others are barebones and have ceased development/updates.

When you start a sports betting business, you want to utilize the best technology. Budget is also a concern for bookies, but pay per head (PPH) companies have made leasing software affordable.


Sports Betting Software Features Explained

In many cases, sports betting software is very similar, especially to the untrained eye. They all have core features, but certain features are more important than others in 2020.

Look for these important features when researching sports betting software suites.

  • Live Betting: Nowadays, live betting is the most important feature to look out for. More and more wagers are placed in-play than ever before. If you’re unable to offer in-play betting markets or have a limited live sports betting board, you won’t succeed.
  • Online Casino: Nearly all sports betting software providers offer an online casino, but the games offered in the casino are more important than anything else. Are the casino games licensed? You also want a software provider with live dealer casino capabilities.
  • Sharp Lines: Some sports betting software suites automate odds management by using an odds feed like Don Best. While odds feeds are a good starting point, you want to have a team of oddsmakers ensuring that your betting lines are always sharp.
  • Online Poker: The best sports betting software providers now have online poker software and bookies can utilize this new feature to increase revenues or even loyalty.

For example, you could host a monthly online poker tournament for any player that made at least one bet in your sportsbook and you could offer bonuses or free bets to the winning player/s.

  • Racebook: Horse racing is popular and a sport with a lot of turnover. When researching the different providers, find out how many tracks they allow your players to bet on. Can your players bet on international horse racing? The more races available, the better.
  • Business Analytics: You need to stay on top of your business. The best providers make that simple by offering intuitive reporting features to track your business’s data. You want to ensure these reports are accurate and updated in real-time.

The features listed above are the most important and the features that often go overlooked by some of the sports betting software providers in the industry today.

You also want to make sure you join a PPH that’ll provide excellent support. If you need assistance, you want to know someone is going to be available to help you that day.

The more research you perform initially, the better off you’re going to be. It’s smarter to research all of your options before making a decision because switching software suites can be a hassle.

Take the time to read PPH Reviews and reach out to the companies prior to joining them.

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