New Jersey's sports betting market faced headwinds in October despite surpassing $10 billion in total wagers for the year. According to the New Jersey Division of Gaming Enforcement, betting volume reached $1.13 billion for the month, marking a 12.5% decline compared to October 2023. Revenue figures showed an even steeper drop, with online and retail sportsbooks reporting $77.5 million in earnings - a 16% decrease from the previous year and significantly lower than September's near-record $119.6 million.
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The decline in sportsbook revenue was largely attributed to successful NFL bettors, as favored teams posted strong performances mid-month. This success for bettors pushed the operator hold percentage down from September's 11% to just 6.8% in October. If you want to keep track of your own sportsbook's numbers, this pay per head sportsbook software can help you with that.
Breaking down the numbers, online betting accounted for $1.09 billion of total wagers with a 7% win rate for operators. Physical sportsbooks handled $43.8 million in bets with a modest 3.6% hold rate. While October marked 2024's sixth month with over $1 billion in wagers and showed a 4% increase from September's betting volume, operators struggled to convert this activity into profit. State tax revenue reflected this downturn, dropping to $10.1 million from September's $15.1 million.
Football betting, despite being in peak season, saw significant declines with $368.3 million in wagers - down 29% year-over-year and 9.2% from September. The sport's win rate was just 4.6%, though year-to-date football wagers have exceeded $1 billion.
Parlay betting revenue showed a dramatic decrease, falling from $85.4 million in September to $39.4 million in October, even with a 5% increase in betting volume.
Other sports showed mixed results: The NBA's season launch generated $110.7 million in bets but only $3.2 million in revenue due to a sub-3% hold rate. Baseball playoffs and World Series action brought in $104.3 million in wagers with $4.6 million in revenue. Various other sports accumulated $180.2 million in handle, producing $9.1 million in revenue.
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Meanwhile, New Jersey's online casino sector maintained its upward trajectory in October, setting another revenue record. iGaming operators generated $213.6 million in revenue, surpassing September's previous record by more than $5 million.
The growth in the online casino segment remains impressive, with October's figures showing a robust 28.1% increase compared to the $166.8 million recorded in October of the previous year. The sector's strong performance is reflected in the year-to-date figures, with online casinos and their partners earning $1.95 billion in revenue - marking a significant 23.7% jump from 2023.
When considering the entire gaming industry in New Jersey - encompassing land-based casinos, online gaming, sports betting, and horse racing - total revenue reached $499.8 million. While this represents a modest 2.6% improvement year-over-year, it actually reflects a 15% decrease from September's performance.