If you are planning to open a sportsbook, then you should have basic knowledge of the product that you are offering. And while the odds on various games are the primary product you offer in your sportsbook, it won’t exist without sports. This is where knowing the timeline of sports seasons are. Its good business practice, too- by knowing the peak season, as well as the slower seasons, you will be able to anticipate and plot your cash flow.
Many sportsbook pay per head providers have good data management systems. Bookies should use these tools to help finding out when the good and bad months are. And if you are a good bookie, then you will be able to find a way to encourage your players to engage in your sportsbook, even when it’s the off season.
Normally, football season is peak season for sports betting. September is when the NFL and college football starts, so that is when we usually get a surge of action. It comes from a lull after the NBA Finals. But in between football and basketball, you also have the MLB providing you with betting opportunities.
Football season ends in February, with the Super Bowl known as the biggest sports betting event throughout the whole year. As expected, those who bet sports online will be active from September to February. March will be a good month as well, as college basketball will bring us March Madness, the most exciting period in collegiate sports.
Spring usually tapers down as this is sort of the in between time between seasons. However, as a bookie, you can still generate profit from wagers on drafts, trades, and other sports-related events. If there are special events, such as the Olympics and the FIFA World Cup, then it will be a good month for your sportsbook.
Basically, by knowing the sports calendar each year, and cross-checking it with the betting activity of your players, you can easily find trends and patterns. From there, find out when you will be needing to put in more effort to increase engagement, and when you will need to give more time to monitor peak months for your sportsbook.